Image & Etiquette Institute of Los Angeles

Diana Olson & Company/Diana's Color Collage                 Since 1980



Image and Etiquette Institute of  Los Angeles


Diana Olson has an extensive private clientele and has distinguished herself as a true leader in  her field. She is called upon by the media and professional colleagues to contribute her skills and expertise on a variety of topics.

Etiquette and Image Consultant/Trainer, Speaker, Author, Fashion Show Coordinator and Beauty Pageant Trainer/Judge. Private consultations include advanced Custom Color and Style Analysis, Color-Keyed Makeup Coordination, Closet Audits and Shopping. Etiquette Expertise/Training includes Business and Social Etiquette/Entertaining, "Dining with Civility", Tutorial Dining Programs, "Customer Service & Catering Etiquette", "Family Etiquette", "Teen Etiquette", "Petite Etiquette" for children. "Civility" columnist for the Los Angeles Times.

Background / Training

University of Texas, B.A and Master of Arts San Francisco State University. Image and Etiquette Consultant training includes the Fashion Academy; Dorothea Johnson of the Protocol School of Washington and Marjabelle Stewart (Petite Protocol). Extensive courses with Suzanne Caygill, Matriarch of the Image Industry. Member of  Color Designers International. Association of Image Consultants International--Premier image and etiquette consultant association 


Author of books, "Amazing Secrets of Color and Style" and "Cultural Diversity & Social Skills for Realtors". Color-Keyed Cosmetics/Skincare and Color-Keyed Scarves; and designer of "Forever Together" National Memorial Jewelry for parents who have lost children.

Industry Contributions 

Board of Directors of the Association of Image Consultants International - International Secretary: 2006-2008. AICI Southern California Chapter - President: 2002-2004 and 2014-2016. VP Programs/Education: 1991-1994, 2001-2002 and 2012-2016.

VP of Membership: 2004-2008. Secretary: 1990-1991, 2002-2004, 2008-2010, 2012-2014 and 2014-2016

Media/Corporate Contributions

Etiquette Coach to Emma Roberts "Nancy Drew: Murder in Hollywood Hills". Etiquette Coach to Lisa Rinna "Dancing with the Stars"  ABC Television. Etiquette Coach to Mel B "Dancing with the Stars"  ABC Television.Tea Etiquette Coach to Chelsea Handler on the "Chelsea Handler Show"- Entertainment TV. Family Etiquette Coach-Toni Braxton-Family Values-TV. "Civility" columnist for Los  Angeles Times. "Dating Etiquette" Swedish/ Copenhagen TV documentary. "Formal Titles Etiquette", Cologne, Germany Radio. "Hello Ross- Downtown Abby Etiquette" with Ross Mathews. Etiquette Consultant, Montage Hotel, Laguna Beach, CA. Corporate Programs for: Wells Fargo Bank, UBS Bank, New York Life Insurance, Overseas Korean Trade Association, Lexington. Commercial Holdings: Customer Service and Catering Etiquette.

Speaker/Trainer: Educational Contributions

Etiquette Consultant for Montage Hotel, Laguna Beach, California, 2008-2009;  Appreciation Award from the Overseas Korean Trade Association of Southern California, 2009 & 2010; "Catering Etiquette/ Customer Service" for Lexington Holdings Corporation; Executive Etiquette for Wells Fargo Bank; "Dining Etiquette" for UBS Bank; Walt Disney Corporation- "Professional Image";  Business Etiquette for California State University of Los Angeles--Accounting Department/ Career Day Speaker; Speaker for the Association of Image Consultants International Conference, Honolulu, Hawaii, 2012--"How to Be a Color Pro". "Business & Social Etiquette" and "From Handshakes to Linked'-In" for AICI San Francisco.  "Cultural Diversity & Social Skills for Realtors"-Sotheby's. "Sorority Etiquette"-Kappa Delta--Cal State Univerity, Pomona.; "Tea Etiquette & Social Skills"--AICI @ Langham-HuntingtonHotel, 2014. "Business & Social Etiquette" for Kappa Alpha Theta of University of Southern California. "Dating Etiquette" for Swedish/ Copenhagen Television. Professional Image & Etiquette Consultations for Huntington Hospital Human Resources. Gamma Phi Beta "Business Etiquette"- University of Southern California.


Walter Hoving Home (Rebuiding Women's Shattered Lives); Elizabeth House (Unwed Mothers Choosing) 2011-2012; and Compassionate Friends (for Parents who have lost Children)


AICI Chapter Member of the Year 2002; "Who's Who of American Women" 1991 - 2018; "Who's Who in America" 2001 to 2018. "Jewels of Pasadena-Women of Distrinction"- 2010. US Chamber Association-"Best of Pasadena-Image Consulting".

"Appreciation Award for Excellence" -Overseas Korean Association, 2009 & 2010.  

Who's Who: The 2017 Albert Nelson Marquis Lifetime Achievement Award for those who have achieved career longevity and demonstrated unwavering excellence in their chosen fields....


2017 Albert Nelson Marquis Lifetime Achievement Award
Professional Accomplishments and Longevity as a Marquis Biographee.
*  Listing in a Marquis Who's Who publication for 20 or more  consecutive  years.
*  Accrued more than 30 years in a particular career field or industry.
*  Published in at least two articles highlighting your expertise.
*  Received at least one award outside of Marquis Who's Who.
     Less than 5 % of Marquis listees qualify for this award.